Case Study: Facebook Lead Generation for a Logistics Company

A Logistics company needed a steady pipeline of qualified leads but struggled to generate traction through cold outreach and basic ads. Their goal was to connect with people who are interested in their service.

Overview

A fast-growing logistics company specializing in domestic and international deliveries approached us to solve a critical problem: inconsistent lead flow and low conversion rates from their existing marketing efforts. They needed a reliable system to generate qualified leads that would translate into booked shipments and long-term customers.

The Challenge

Despite running Facebook Ads in the past, the company struggled with:

High cost-per-lead (CPL) averaging $12.40
Poor lead quality (many were outside their service areas or unqualified)
Minimal brand engagement on social media
Low conversion from leads to paying customers

Their goal was simple yet essential: generate more qualified leads from their target regions at a sustainable cost while strengthening their brand presence.

Our Approach:

Audience Refinement:

Developed precise custom audiences using location targeting (specific cities/states), job titles (business owners, procurement managers), and interests related to e-commerce and import/export. Leveraged lookalike audiences based on past customer data and website visitors.

Lead Magnet Development:

Created a compelling offer: “Get a Free Quote for Your Next Shipment” to attract businesses needing logistics services. Designed a frictionless lead form, reducing unnecessary fields to capture only essential information for follow-up.

Ad Creative and Copy Overhaul:

Developed carousel ads, video and single-image ads showcasing real delivery success stories, warehouse visuals, and vehicles in action. Focused ad copy on speed, reliability, and cost-efficiency, addressing common client pain points.

Landing Page Optimization:

For users clicking outside of lead forms, we revamped their landing page for faster load times, clearer CTAs, and trust-building elements (customer reviews, certifications, service guarantees).

Retargeting Campaign:

Implemented retargeting ads for users who engaged with ads or visited the website but didn’t complete a lead form, nurturing them with service highlights and customer testimonials.

Performance Tracking:

Set up Meta Pixel for precise conversion tracking. Weekly reporting and optimization cycles focusing on CPL, lead quality, and ad relevance score.

The Results (in 3 Months):

The Results (Within 60 Days):

70% Increase in Qualified Leads
54% Reduction in Cost-Per-Lead (CPL)
Faster Sales Follow-up Time – thanks to better lead quality
4x Increase in Engagement on Facebook & Instagram
Consistent Lead Flow – generated over 2500 leads in two months

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