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Case Study: Retargeting Strategy for Real Estate Business

A real estate brand was attracting website visitors but failing to convert them into leads. Their remarketing efforts were underperforming, leaving valuable traffic unconverted.

Challenge:

A real estate brand was attracting website visitors but failing to convert them into leads. Their remarketing efforts were underperforming, leaving valuable traffic unconverted.

Our Approach:

Funnel Mapping Mapped the entire buyer journey to identify drop-offs and engagement gaps.

Dynamic Retargeting Campaigns Created tailored retargeting ads showcasing properties visitors viewed, paired with compelling CTAs to encourage re-engagement.

Sequential Ad Flow Developed a series of retargeting ads that told a story over time, offering free consultations, success stories, and property highlights.

Lead Magnet Integration Offered downloadable neighborhood guides to capture email leads from warm visitors.

Results:

The Results :

120% More Qualified Leads
Reduced Cost per Acquisition
Higher Engagement from Returning Visitors

Faster Lead-to-Sale Conversion Time

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